Asia Smart App Workshop

Key Events

Mobile - first Design:

The role of UI/UX design in the small screens and touch interactions

GreenTomato X Cherrypicks X Innopage

Discover the impact of User Experience and User Interface (UX/UI) design on small screens and touch interactions in our upcoming workshop on Mobile-first Design.

Designing a visually appealing app is not enough. In this workshop, you will gain valuable insights into design techniques that can help developers create mobile applications that are more human-centered, innovative and engaging.

With the majority of applications being used on mobile devices, it’s essential to optimise your application’s interface for smaller screens and touch interactions. Our experts at the workshop will guide you on how to create interfaces that are optimised for mobile devices. Whether you’re planning to launch your own mobile application or seeking technical know-how, this workshop is the perfect opportunity to ask questions and get answers from industry experts.

Join the workshop now and take the first step in creating a mobile-first design that will set your application apart!

Details of the event as below

Free registration on a first-come, first-served basis

  • Date

    28th April 2023 (Friday)

  • Time

    3:00 - 5:00pm (GMT+8)

  • Format

    Physical + Live Webinar
    (Link to webcast will be shared via confirmation/reminder email)

  • Venue

    Classroom 126, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon

  • Language


Programme Rundown

3:00 – 3:05 WTIA Welcoming
3:05 – 3:30 Ms. Serena Lau, Senior UI/UX Designer, Green Tomato Limited
3:30 – 3:55 Mr. Nic Tsoi, Design & UX Manager, Cherrypicks
3:55 – 4:15

Panel Discussion:
‘Mobile – first Design: The role of UI/UX design in the small screens and touch interactions’

Mr. Keith Li, Co-Founder and CEO, Innopage Limited

4:15 – 4:35 Q&A Session


Ms. Serena Lau
Senior UI/UX Designer, Green Tomato Limited

Serena is an experienced UI/UX Designer with over 7 years of expertise in her field. She has a proven track record of working with a diverse range of clients and industries, from startups to large corporations, including various leading bank products.

In her current Senior UI/UX Designer’s role at GreenTomato, Serena serves as a team lead, providing UX thought-leadership and coaching. She spearheads user research activities such as User Testing and field study, ensuring that the team is always in touch with the needs of their users.

Serena’s passion lies in creating amusing and user-friendly designs that incorporate accessibility features. In her opinion, a designer can become the bridge between humans and devices. She is skilled at crafting an excellent user experience that meets both the user’s and business’s needs.

Mr. Nic Tsoi
Design & UX Manager, Cherrypicks

Nic has a strong background in user-centered design and a passion for creating intuitive, engaging, and user-friendly interfaces. He is eager to create a useful and delightful digital experience across platform application and web application for various organisations.

Throughout his career, he has worked with a variety of clients and industries, including healthcare, e-commerce and smart city solutions, etc.

Mr. Keith Li

Co-Founder and CEO, Innopage Limited

Keith is the co-founder and CEO of Innopage Limited, a multi-award winning mobile apps development startup which successfully raised multiple rounds of angel fund. Keith is also a part-time lecturer at Hong Kong Baptist University, and was elected to the Election Committee (IT Subsector) for 2017 Chief Executive Election. Keith is dedicated to helping local startups to build a better ecosystem, and has been a regular contributor for various printed and online media.